Brand storyteller

Archive for June, 2012

Gamifying my fitness

June 26th, 2012

You’ve heard the term “gamification” by now, yeah? Oh, OK … well then. Gamification, according to Wikipedia, is the “use of game design techniques, game thinking and game mechanics to enhance non-game contexts.” For instance, Foursquare allows a user to collect points for check-ins at various locations and become the mayor of frequent stops. There are no real-world

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To Jaguar or not to Jaguar

June 11th, 2012

It’s so easy to get pissed off these days. It’s almost like people are walking around with hair-trigger tempers, just waiting to get outraged at something. And they’ll get so mad that they’ll just … well … post on Facebook or Twitter or a news story about just how pissed off they are. We react

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An unpleasant discovery

June 1st, 2012

Mould. Fungus. That grows in damp, poorly ventilated areas. In my truck. On my leather seat. Gross. I have no doubt it’s there because I’ll keep Shep’s water bowl full on our long road trips and it will inevitably tip over and spill. The seats are never unfolded in my little SUV, unless it’s cleaning

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