As a child, I was a voracious reader — my favourite book was Bedknob and Broomstick by Mary Norton. Books took me to wonderful, fantastic places, well beyond the bustling metropolis of Antigonish, N.S.
And I daydreamed, telling stories in my head, but never to anyone else.
When I learned of ways to tell stories, real stories, I settled on a life of writing and in journalism. My Grade 9 English teacher, Karen Faulkner, handed me the position of Newspaper Editor. I was stunned at the immense responsibility but tackled it with every ounce of energy I had.
The rest, with apologies for the cliché, is history.
I developed my art as a sportswriter, telling the stories of athletes young and old, amateur and professional. I wrote about their challenges and triumphs, their victories and defeats.
I shifted to marketing and communications in 2006 and learned how to tell a brand’s story. Since then, I’ve been a media relations specialist, a website copywriter, a social media specialist and a marketing writer.
I’ve learned new ways to tell a story, from a traditional news release or annual report to a blog post and a 140-character tweet.
Always, I am a storyteller.
And a writer.
I use words to engage, enlighten and entertain.
Brands need help telling their stories. They struggle with the right words to convey their messages on websites, social media and blogs.
I know those words.