Do you have a website? My friend — and marketing genius — Rob Cupello of Pulse Group recently sent me a link with a startling statistic. Cited on Emarketer, a Royal Bank of Canada survey reveals that fewer than half of small-business owners (less than 25 employees and $5 million in annual revenues) have a
Imagine for a moment that you’re looking for a specific item. You approach the salesperson in your favourite store or boutique and ask, “Do you have any navy pencil skirts?” The salesperson responds: “All of our skirts are on the second floor. Just go up those stairs.” That doesn’t feel very helpful, does it? You
It was a rather innocuous moment. I was on Skype with My American and, in a flash of crazy, we started a Google search for Maremma sheepdogs. Which ones look like Shep? Aw, wookadawiddle puppies of fluff! Hey, wait a second … that one does look like Shep. A lot like Shep. Um, because it
I was a BeauCoo model. I was helping my beautiful and talented friend Chelsea run the blog for BeauCoo, the increasingly popular shopping app for which she is the creative lead in Calgary. It didn’t seem like much at the time, considering BeauCoo was an iOS-only platform. Then I gave a little squee when it
I’ve been told I’m a paradox all wrapped up in one. I can be knee-deep in mud in the afternoon and dressed up in heels for a networking event that night. I thought I could keep it all the facets of my life funneled into one website. But a friend recently told me I might
I Tweet. A lot. Often. About almost anything. My friends know this. Many of them love me for it. After all, I first ‘met’ most of them on Twitter. I Tweet about my workouts, my dog walks, my shopping, hockey games, whatever pops into my head. I support live Tweeting events. I promoted live Tweeting
In 2009, I started a Christmas tradition for myself. Some might call it “quirky.” Others might call it “old-fashioned.” You might even want to tell me to get with it, because “social media doesn’t take a day off.” All I ask is that for one day — Christmas Day to be exact — I don’t
I hate lecturing people. More than that, I hate taking things too seriously. But, folks, some things are going too far. We have these amazing tools at our hands. We use them to communicate with others, check in with old friends, meet new ones, promote our products and services … and sometimes troll the hell
They’re so close. So close. Kamloops Fire Rescue needs — at the time I hit Publish — just 33 Likes to hit 1,315 Likes on its Facebook page by New Year’s Eve. What’s the big deal? KFR is in a race to get 1,000 new Likes, meeting a challenge by the Kamloops McDonald’s franchises. In
Hello, Kamloops. I am in you. Or rather, back for another round of action. Some of you may recognize my face or my name. I spent six years as your friendly neighbourhood sports writer at Kamloops This Week, then jumped ship for some time at the Daily News. And that’s where I hang my hat
 |
 |
 |
 |
 |
 |