Do you have a website? My friend — and marketing genius — Rob Cupello of Pulse Group recently sent me a link with a startling statistic. Cited on Emarketer, a Royal Bank of Canada survey reveals that fewer than half of small-business owners (less than 25 employees and $5 million in annual revenues) have a
Imagine for a moment that you’re looking for a specific item. You approach the salesperson in your favourite store or boutique and ask, “Do you have any navy pencil skirts?” The salesperson responds: “All of our skirts are on the second floor. Just go up those stairs.” That doesn’t feel very helpful, does it? You
It was a rather innocuous moment. I was on Skype with My American and, in a flash of crazy, we started a Google search for Maremma sheepdogs. Which ones look like Shep? Aw, wookadawiddle puppies of fluff! Hey, wait a second … that one does look like Shep. A lot like Shep. Um, because it
I Tweet. A lot. Often. About almost anything. My friends know this. Many of them love me for it. After all, I first ‘met’ most of them on Twitter. I Tweet about my workouts, my dog walks, my shopping, hockey games, whatever pops into my head. I support live Tweeting events. I promoted live Tweeting
In 2009, I started a Christmas tradition for myself. Some might call it “quirky.” Others might call it “old-fashioned.” You might even want to tell me to get with it, because “social media doesn’t take a day off.” All I ask is that for one day — Christmas Day to be exact — I don’t
They’re so close. So close. Kamloops Fire Rescue needs — at the time I hit Publish — just 33 Likes to hit 1,315 Likes on its Facebook page by New Year’s Eve. What’s the big deal? KFR is in a race to get 1,000 new Likes, meeting a challenge by the Kamloops McDonald’s franchises. In
Wasn’t it just a few months ago when Instagram turned smartphone photography on its head by opening the platform up to Android users? Now they’re turning the social media sphere on its head again by moving to web-based profiles. Until this week, one could only access Instagram on the web with a very basic platform,
Full disclosure. I’ve learned my lesson the hard way. I’ve managed (and manage) a handful of Twitter accounts, whether for clients or for charitable events. I have — whew, this is tough to admit — accidentally posted personal opinion or information on the wrong account. Now I say a lot of stupid stuff on Twitter.
Breaking News! The alert hit my inbox at about 8:30 this morning, while I was still lying in bed and sorting through my Google Reader headlines. Oh dear … what fresh hell could this be, I thought. Following “breaking news” on the subject line, I read: How to Use LinkedIn’s NEW Company Pages for Marketing. Now
I did it. I kept my birthday a secret. A secret to Facebook, that is. I took inspiration from my lovely friend Sarah, a.k.a. I Speak Canadian. She wrote an Opinionehted.com post about birthdays and the muddled mess of inauthentic wishes one receives on the good ol’ Facebook. When I read her post in the
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